Falencia Prime Appointed COO at Eastern Funding, Brings Extensive Leadership Experience

May 16, 2025 - 02:53

Eastern Funding has announced the appointment of Falencia Prime as the new Chief Operating Officer. With over 30 years of experience in the specialty finance sector, Prime is set to lead the company into its next phase of growth and innovation.

Throughout her career, Prime has demonstrated a strong track record in operational excellence and strategic development, making her an ideal fit for this critical role. Her extensive background includes significant leadership positions in various financial institutions, where she has honed her skills in managing complex operations and driving organizational change.

Prime’s appointment comes at a time when Eastern Funding is looking to expand its services and enhance its customer offerings. Her expertise in building high-performing teams and optimizing operational processes will be invaluable as the company seeks to strengthen its market position.

Industry experts anticipate that Prime's leadership will usher in a new era of success for Eastern Funding, further solidifying its reputation in the specialty finance landscape.